Join us in celebrating Small Business Saturday in Old Town Alexandria with a little holiday magic! We’re kicking off the holiday season with a one-of-a-kind Old Town Puzzle Crawl! Sign up for just $30 with early bird registration through November 16! Registration increases to $40 starting November 17. Begin collecting puzzle pieces from participating boutiques throughout Old Town on Small Business Saturday and continuing throughout the holiday season. Each piece brings you closer to completing an exclusive, locally designed puzzle — a special keepsake to remember the season and the local shops that make our community so special. Shop small, explore Old Town, discover your favorite boutiques, and take home a little piece of the magic!

Sponsored by Kristen Jones Real Estate

ABOUT THE PUZZLE ARTIST

In celebration of Small Business Saturday on November 28, Old Town Alexandria is launching a community-wide Puzzle Crawl featuring an original watercolor illustration by local artist Alexandra Schmeling. Inspired by the welcoming, neighborhood spirit of Mister Rogers’ Neighborhood, the artwork captures the charm and character of Old Town while highlighting the diverse collection of independent businesses and dedicated shop owners who make the community so special. The illustration brings together a colorful streetscape of boutiques, restaurants, and neighborhood favorites, celebrating the importance of shopping small and supporting local businesses.

Alexandra Schmeling is a Northern Virginia-based watercolor artist specializing in custom portraits, local landmarks, and whimsical illustrations. Her work has been exhibited at galleries throughout the DC area, including the Art League in Alexandria and Del Ray Artisans. Her distinctive watercolor style was a natural fit for the project, bringing a playful and personal perspective to the neighborhood. The finished artwork will be featured on a commemorative puzzle, inviting participants to explore Old Town, visit participating businesses, and collect puzzle pieces throughout the holiday shopping season.

Ms. Moxie's Moon Shop
102 N Fayette Street
Hours: 11AM-7PM

Nothing in Between
1306 King Street
Hours: 9AM-6:30PM

Old Town Books
130 South Royal Street
Hours: 10AM-7PM

Pacers Running
1301 King Street
Hours: 10AM-6PM

Penny Post
1201 King Street
Hours: 10AM-7PM

Pink & Brown Boutique
1129 King Street
Hours: 11AM-5PM

Pippin Toy Co
1310 King Street
Hours: 10AM-7PM

Red Barn Mercantile
1117 King Street
Hours: 10AM-7PM

Serafino
1127 King Street
Hours: 11AM-5PM

Seyyah
101A S Saint Asaph Street
Hours: 10AM-7PM

She’s Unique Jewelry
205 King Street
Hours: 10AM-7PM

Shop Made in VA
1121 King Street
Hours: 10AM-7PM

The Shoe Hive & The Hive
315 Cameron Street
Hours: 10AM-6PM

The Spice & Tea Exchange of Alexandria
320 King Street
Hours: 10AM-8PM

The World Crafted on King
915 King Street
Hours: 10AM-7PM

Today’s Cargo
117 N. Fairfax Street
Hours: 11AM-6PM

Wear Ever Jewelry
1112 King Street
Hours: 11AM-6PM

Wine Gallery 108
108 North St. Asaph Street
Hours: 11AM-7PM

If you are a participating retailer or media partner and need promotional graphics, you may access them here.