The best alternative to Black Friday? Plaid Friday! Shop small, save BIG. Escape the crazy hustle & bustle, and support your small and independently owned businesses. Get ready for Old Town to be decked out in all things plaid this Plaid Friday.

New this year! Stay in town after the early morning big discounts and be rewarded with a limited edition ALX tote! This tote is free when you spend $100 or more at our participating retailers after 10a.*

Be sure to add a pop of plaid while you do your holiday shopping and be on the lookout for the Plaid Police! They will be handing out gift cards to those dressed in their best plaid. Head to Instagram to see where they’re at for your chance to win.

*Limit one per customer, while supplies last.