The best alternative to Black Friday? Plaid Friday! Shop small, save BIG. Avoid the crazy hustle & bustle, and support your small and independently owned businesses. Get ready for Old Town to be decked out in all things plaid this Plaid Friday.

What is Plaid Friday? The small business alternative to big box stores’ Black Friday! It was started in Oakland, CA with the idea of weaving individual threads of small businesses together to create a strong fabric that celebrates independent businesses❤️